Monday, January 17, 2022
The U.S. Postal Service partnered on 2021 love stamp with the Loveland Chamber of Commerce.

BP becomes Sweetheart City

Where is the Sweetheart City?


Many, Dan Peach in particular, believe it is Blooming Prairie, a small city located in southern Minnesota.

Peach, who created a Halloween and Christmas fun place on Main Street, came up with an idea to signify LOVE on the prairie. Be sure and stop uptown this week and enjoy Peach's creation.

Also, please swing by Prairie Home Floral, Decor and Gifts and see what Jackie Vorlicek has for your sweetheart.

Let's research the history of a Sweetheart City. When my brother Dave and his family moved to Loveland, Colo., I soon learned Loveland, a city of 50,000-plus, claimed the title of Sweetheart City.

Loveland is celebrating the 75th year of its valentine re-mailing program, where people around the world send valentines to be marked with a special postmark and stamp en route to their final destination.

Travel to the Sweetheart City at

Find this statement: "Even in a pandemic that feels never-ending and has altered so many normal aspects of human connection, residents in Loveland, Colorado remain confident that love endures all."

The website says stamping is done by hand, courtesy of a group of longstanding volunteers, a coveted duty with a 100-person waiting list.

A local stamp club started the re-mailing program 75 years ago. It was thought that the valentine-theme postmark would be a fun oddity for stamp collectors.

The city of Blooming Prairie created a 150th anniversary postmark four years ago in 2017. On a specified date, history collectors were welcome to come to the Blooming Prairie Post Office and have special pieces of mail postmarked with the 150th logo.

A committee worked with BP Postmaster Michelle Lawson to promote the special cancel.

For the valentine's celebration each year, a special postmark, stamp and poem are created. The local chamber of commerce in Loveland comes up with a new design every year.

Participation is free, minus the cost of postage. Program participants address a valentine to a recipient, add a stamp, place it in another envelope and send it on to Loveland by the deadline.

It is reported that stampers in Loveland have handled mail from all 50 states and 110 countries. The Loveland sweetheart website says there have been envelopes sent from the White House and others addressed to Hugo Hefner (since deceased) at the Playboy Mansion.

Other valentines are sent to patients at children's hospitals and for military members serving overseas.

This year, the chamber launched Operation Love, encouraging people to send letters of encouragement and donations to health-care workers, a new addition to the mail stream.

Loveland's re-mailing program receives more than 100,000 valentines every year.

To get the social collector's envelope artwork and the special 2021 postmark on your special valentine, send a pre-addressed, pre-stamped valentine in an enclosed, larger first class envelope addressed to: Postmaster -- Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998.

Even though Valentines Day is right around the corner, correspondence can still be sent to the Loveland Chamber of Commerce, 5400 Stone Creek Circle, Loveland, CO 80538-6153.


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